The problem is, the response is lame. I realize it would take them more than a few days to go back to the drawing board and/or take back what they created. Because that’s what they’d essentially need to do. The site’s marketing is so misguided, they’d need to start from scratch — even drop the whole concept of creating a site geared at women. We know you want to sell us these things, but they are computers, not purses. C’mon now.

But instead of issuing a place-holder type of response (i.e., “thanks for your feedback, which was x, y, and z. Hold your horses; we’ll be back with something better soon”), they made a couple of copy tweaks to their “tech tips” page, and added this preface:

Editors Note: Some of you have read this article over the last several days and will notice a few modifications. You spoke; we listened. Thank you for your ongoing feedback.

In terms of what they actually modified, I think they softened up the whole “you’re fat and stupid, and buying a netbook from us can fix that” message. Or at least the fat part. They still list “get smarter” as one of the things a netbook can help women do. But that doesn’t even begin to remedy the fact that all of this messaging is categorized under the umbrella of “tech tips” — or that the whole site basically screams, “omg you guys! math is hard, netbooks are fun!”

But I don’t condemn Dell for trying to save face. I think it’s cute.

[Photo: Flickr/joshb]

Take a look for yourself here. Let’s skip three of the four things women apparently care about (“products,” “featured artist,” and “giving”) and go straight to “tech tips.”

This is where I learned that “tech” means “netbooks,” which aren’t just “cute” and can “check my email,” but can help me “get smarter,” be healthier and even “chill out.” Heck, they can even help me get in on this whole cloud action. So this little piece of hardware is required for me to store information online. Hmm.

Dell, dude, you just don’t get it — which is why the ladies won’t anytime soon, either.

[Photo: Flickr/ladypain]